Toyota wants to acknowledge the Hispanic population here in the States. The best way it knows how is by creating an ad that will run in Spanish during the Super Bowl. Abuelitas will cry, mothers will curse, and the man of the house will shout, "Arriba, America!" Oh my.
Do you know how long I’ve been waiting for English music radio stations to play decent Spanish music? It takes a Super Bowl to get one ad. What’s next, an infestation? And if the ad turns out to be in Spanglish then it really isn’t a breakthrough. It’s more of an insult.
"Ay papi, me want a Toyota."
"Pero why mijo."
"To impress las muchachonas!"
Idiota.